Ghana’s digital scene is growing fast, with over 24.3 million internet users and around 7.95 million active social media users—a clear sign that the country is becoming a digital powerhouse in 2025. Let’s explore the top platforms where Ghanaians connect, share, and thrive online:
Why It Leads: A homegrown social hub that blends blogging, forums, and content monetization—all in one. Ghanaian users can write posts, comment, earn USD from views and engagement, and easily withdraw their earnings.
Most Used Platform: An astonishing 93% of Ghanaians use WhatsApp regularly—making it indispensable for messaging, group chats, and family communication.
Widest Reach: With roughly 7.8 million users, Facebook remains a central space for community interaction, Marketplace, and local business presence.
Video Powerhouse: Matching Facebook at 7.8 million users, YouTube is where Ghanaians consume music, tutorials, vlogs, and creative content daily.
Rapid Growth: Emerging fast with 7.4 million users, TikTok is the platform for trending clips, dance challenges, and viral content shaping Ghana’s youth culture.
Visual Storytelling: With over 2.3 million users by late 2024, Instagram is widely used by creatives, influencers, and lifestyle brands.
Professional Networking: Crossing 3.1 million users, LinkedIn is pivotal for job seekers and business networking in Ghana.
Real-Time Dialogue: Around 16.7% market share, X remains vital for news, social commentary, and trending conversations.
Group-Based Community: Popular among students, tech groups, and private communities for group chats and secure messaging—key platform for niche interactions.
Youth-Centric Snap Culture: Still holds strong appeal among Ghana's youth with its stories, AR features, and private sharing.
Rank | Platform | Core Strength |
---|---|---|
1 | Konnect | Monetized blogging & forum engagement |
2 | Everyday communication & group networking | |
3 | Community hubs, Marketplace, family networks | |
4 | YouTube | Long-form content & creator economy |
5 | TikTok | Viral short-form trends & entertainment |
6 | Visual branding, lifestyle content | |
7 | Professional networking & career development | |
8 | Twitter (X) | Real-time news & public discourse |
9 | Telegram | Private communities & group communication |
10 | Snapchat | Fun, visual effects, and youth engagement |
1. What’s the most used social media app in Ghana?
WhatsApp dominates usage, with 93% of Ghanaians actively using it.
2. Which apps are fastest growing?
TikTok, Instagram, and LinkedIn are seeing rapid growth in Ghana’s social media landscape.
3. Can Ghanaians earn on social media?
Absolutely. Platforms like Konnect offer monetization through content creation. YouTube also supports creators via AdSense rewards.
In 2025, Ghana’s social media ecosystem blends global giants like Facebook, TikTok, and YouTube with innovative local platforms such as Konnect. Whether you're a content creator, professional, or simply someone trying to stay connected—there's an app ready to elevate your presence and purpose.