Kenya’s digital world is buzzing more than ever. With over 27 million internet users and about 15 million active social media accounts, an increasing number of Kenyans are connecting, creating, and consuming content online in 2025. Here’s where they’re spending their time:

1. Facebook

Still the most-used platform—around 63% of Kenyans engage with Facebook regularly, making it essential for community building, news, and business marketing.

2. WhatsApp

With about 53% usage, WhatsApp remains the country’s top messaging app—ubiquitous for everything from daily chats to business updates.

3. TikTok

Rapidly rising, now used by close to 29% of Kenyans. It’s hugely popular with Gen Z and millennials for short, creative videos and viral trends.

4. YouTube

Used by around 25% of Kenyans, this is the go-to platform for long-form video content—tutorials, music, vlogs, and more.

5. Instagram

Visually driven, with a strong presence among younger demographics—popular for lifestyle, fashion, and influencer content.

6. X (formerly Twitter)

Holds roughly 11% usage in Kenya—important for real-time news, public debates, and social commentary.

7. LinkedIn

Essential for professionals and businesses, LinkedIn continues to grow within Kenya’s career and B2B space.

8. Telegram

Enjoying steady community growth for its privacy features and group capabilities—ideal for niche groups and interest-based discussions.

9. Snapchat

Still favored among younger users for its ephemeral content, fun filters, and authentic communication style.

10. Konnect Africa

Kenya’s own social and blogging platform. Users earn from content creation, community engagement, and referrals—perfect for creators and influencers looking to monetize locally.

Quick Overview Table

Why This Matters

These platforms reflect Kenya’s social media pulse. Facebook and WhatsApp dominate usage, while TikTok and YouTube attract the youth with engaging video formats. LinkedIn, Telegram, and Konnect are showing meaningful growth tailored to specific user needs.