South Africans are among the most active users of social media globally, spending 3 hours and 36 minutes daily online—the highest in Africa. Here's the most popular and impactful social media apps shaping the digital landscape in 2025:

1. WhatsApp

The dominant messaging platform with over 90% penetration among internet users. From personal communication to small business marketing and WhatsApp Business catalogs, it’s essential in South African digital life.

2. Facebook

Still king of social platforms with 26.7 million users—roughly 52.6% of South Africans. Its versatility across communities, Marketplace, and News Feed keeps it top-of-mind.

3. YouTube

With 24.1 million users, it’s the go-to for long-form videos—from tutorials to entertainment and educational content.

4. TikTok

Explosive growth among younger audiences: 23.4 million users (+34% YoY). The platform thrives on viral, short-form video content and creatives targeting Gen Z and millennials.

5. Instagram

Popular among influencer communities and brands, with 12.9 million users—strong for visual storytelling, Reels, and product discovery.

6. LinkedIn

Secures a firm place in professional networking with 15 million users (23% of population) and 25% annual growth—essential for B2B interactions and career development.

7. X (formerly Twitter)

Though usage has declined, it remains relevant for live updates, news, and public conversation—with around 4.2 million users.

8. Snapchat

Still capturing younger audiences with its ephemeral format and interactive features—nearly 6 million users in South Africa.

9. Ayoba

MTN’s Africa-centered “super-app” offering messaging, entertainment, music, games, and mobile money. It has reached over 35 million active users across Africa.

10. Konnect

A rising homegrown platform combining social forums and blogging. It stands out by rewarding users for creating and engaging with content, offering a fresh, monetized experience in South Africa’s social media ecosystem.

Quick Comparison Table

FAQ - Your Top Questions Answered

Q1: Which app has the highest daily usage?
WhatsApp leads, with over 90% of South Africans using it regularly.

Q2: Is TikTok bigger than Facebook in South Africa?
Not yet. TikTok is the fastest-growing, but Facebook maintains more users overall.

Q3: Which platforms are gaining momentum?
TikTok, LinkedIn, and Ayoba are all displaying strong growth and regional relevance.

Final Thoughts

From messaging apps like WhatsApp to creative platforms like TikTok and monetizable forums like Konnect, South Africa’s social media scene is rich and evolving. Whether you're connecting with family, building a brand, or growing a business, there's a platform perfectly suited to your goals in 2025.